L4 Content Marketing
Description
Content marketing is essential for successful digital marketing campaigns. This module equips you with the knowledge and skills needed to create impactful content that aligns with marketing objectives. You’ll explore various content formats and their roles in enhancing the customer journey, as well as the influence of emerging technologies on content creation. Additionally, you’ll learn to develop a comprehensive content plan that supports your organization’s initiatives.
The module covers three key areas: first, it highlights the significance of content marketing in driving organizational marketing efforts; second, it examines different content formats and their application to engage target audiences; and third, it focuses on the skills necessary to create an effective content marketing plan and evaluate its outcomes.