L4 Planning Integrated Campaigns
Description
This module addresses how organizations develop integrated campaigns from both content and behavioral perspectives to foster customer-centric communications and measure their impact. Candidates will discover how to leverage evolving marketing techniques to achieve a competitive edge and maintain long-term customer focus. The module encompasses three key outcomes: the first examines how organizations interact with customers, the second focuses on customer engagement with media and content, and the third emphasizes the development of customer-centric integrated campaign plans.