L6 Customer Journey Optimisation
Description
This module offers a strategic framework for evaluating the customer journey, using a data-led approach to create seamless, personalised experiences that boost satisfaction, loyalty, and advocacy. Students will gain a deeper understanding of customer journey optimisation and the methodologies needed to forge meaningful connections. Key outcomes include creating customer journey maps, gathering data for journey enhancements, and analysing complex data to identify patterns and insights that drive improved performance and support business objectives.