L6 Strategy and Planning

Use data and psychology to map, analyse, and improve the full customer journey—boosting experience, loyalty, and results.

Understand the commercial environment and learn how to use data, budgets, and performance metrics to support smart decisions.

Learn how to define and manage brand purpose, positioning, and equity to connect with the right audiences.

Get to grips with the role of AI in marketing and learn how to apply emerging tools with confidence and strategy.

Explore how marketing can support ethical, social, and environmental goals—while still driving sustainable business growth.