L6 Strategy and Planning

This 20-credit module provides students with a solid understanding of how to conduct marketing audits, analyse market trends, and use insights to make strategic choices, such as segmentation, targeting, and positioning. Students will gain skills to create data-driven marketing plans that fulfil organisational goals and suggest improvements based on evaluated metrics. They’ll also learn to develop supporting plans for digital, brand, and marketing communications, ensuring all elements are integrated to align with broader marketing objectives.

In addition to the online exam, students will submit a marketing plan for this module.