L6 AI Marketing

As AI technology rapidly evolves, this module equips you with the skills to respond strategically to its developments and understand its applications in marketing. You’ll gain insights into AI’s impact on the business landscape and the resources needed for implementation. The module covers three core areas: applying AI in marketing, including key concepts and benefits; examining AI’s organisational impact and ethical considerations; and developing effective plans to adapt to AI advancements, enabling a well-rounded approach to AI in marketing strategy.