L6 Brand Proposition

Brand innovation and reputation management are essential for success in today’s competitive landscape. This module delves into proposition development, brand management, equity, and purpose, examining their roles in connecting with customers, stakeholders, and society. With the rise of transparency and authenticity in the digital age, the module also highlights strategies for brand innovation and reputation management. It focuses on three key outcomes: creating unique propositions, reinforcing brand identity, and understanding the drivers behind brand strategy to build lasting brand value.